Privacy Policy – Racson Insights

Get to learn about how we collect, use, and share information that we collect.

California Users: If you are located in California, then under the CCPA (California Consumer Privacy Act), you have a right to opt-out of the sale of your information. To do this, you can contact the concerned sales person that you communicate with or you can mail us at legal@racson.com.

Racson Insights, a USA-based company, provides digital marketing data , platform and services.

This privacy policy (“Privacy Policy”) describes how we collect, use, store, and share information about three sets of people (referred to as “you,” “your,” and “yourself”): (a) visitors to our website located at https://racson.com/ and any other website on which this Privacy Policy is posted (collectively, the “Site”), (b) end users (“End Users”) of third-party mobile applications (“Apps”) that use the Services, and (c) End Users of Racson Insights owned and operated applications/devices. The Privacy Policy also describes certain choices you have regarding use, access to and correction of your information.

Table of Contents

Background: What Does Racson Insights Do?
What Information Do We Collect?
How Do We Use the Information We Collect from Our Services?
How Do We Use the Information We Collect from Our Visitors?
Who Else Do We Share Information We Collect With?
Consumer Choices & Opt-Out Options
Security
International Transfers
Children’s Data
Addendum for California Residents Privacy Rights
Changes to Our Privacy Policy
Contact Us

1. Background: What Does Racson Insights Link Do?

The information we provide helps marketers and advertisers learn about their potential audiences and Trusted Partners, and helps research organizations form insights for financial, market research, traffic and city planning, smart cities, or educational purposes. We also work with government agencies or health organizations interested for purposes of research, security, anti-crime and law enforcement, or civic, etc.

2. What Information Do We Collect?

Services

We use our Racson Insights Development Kit to collect information, including mobile advertising IDs (e.g., iOS IDFAs and Android Advertising IDs), location information (as described below), and other information related to how different types of Devices and their users interact with mobile advertising services. We also receive this same information from Server to Server partners. We provide our Kit to Publishers to help them monetize their Apps using location in order for them to provide free media, games, and other mobile services and activities such as weather forecasts or traffic updates.

Advertisers use the location data collected by the Racson Insights Development Kit in Apps, and received from Server to Server partners, to enhance their ability to show ads in both web and mobile apps, to target more relevant ads in general, and to analyze how well ads perform in the two platforms. Some advertisers may use location data or “interest segments” across devices or browsers (e.g., tablets, mobile devices, browsers, or televisions)

An SDK (which stands for “software development kit”) is a string of computer code that Publishers can include in their apps to collect data, often related (as in our case) to the web, mobile advertising and data industry. Publishers can embed our SDK into their apps in order to help or allow advertisers to enhance their ability to show ads in their Apps, to target more relevant ads in their Apps, and to analyze how well ads perform in their Apps. Publishers work with us to monetize their App content in other ways we describe in this Privacy Policy. (If you would like to opt-out from having ads tailored to you in this way on your mobile device, please follow the instructions in Section 6 below, entitled “Consumer Choices and Opt-Out Options”).

When you download and use an App that uses our Services (the Racson Insights Development Kit) and have System Location Services “On” and Limit Ad Tracking “OFF”, the system can collect certain information through or about the Device, in particular:

a. Precise Location Data:

Geolocation of the Device, usually expressed by latitude-longitude coordinates obtained through GPS features of our kit, WiFi data, cell tower triangulation and other techniques.
Dwell time near points of interest (or how long your device stayed at one place).

b. Relative Location Data:

Bluetooth Low-Energy (BLE) sensors, or beacons,
Signals from the Internet of Things (IoT) devices.
Near-field Communication (NFC)
The GPS capabilities of our system allow it to receive signals from each of these technologies that show when a Device is close by. For example, many retail stores have beacons that detect when a Bluetooth-enabled Device passes by or goes into the store. Shopping malls, stadiums, restaurants, museums and other similar points of interest may also use beacons.

c. Advertising IDs, or Unique Device Identifiers for Advertising (Android ID or iOS IDFA)

d. Time and Date Information

e. Event information about your Device, which means:

Any crashes
System activity
Hardware settings

f. Usage Data is automatically collected and cannot identify an individual user, which means:

Device type (i.e. iPhone 7)
Operating system version and type (i.e. iOS 13.2)
Device settings (for example whether or not you have enabled Location Services)
Device time zone
Device carrier
Current IP address
Applications on which our kit is embedded

Visitors

Racson Insights, and service providers and vendors we work with, also collect information from visitors (“Visitors”) to our corporate website including any website on which this Privacy Policy is posted (collective, the “Site”) and information voluntarily and directly provided by Visitors on our contact forms or sent to our support email address, info@Racson Insightslink.com. Our servers collect technical information about your browser or device that it sends when you visit a website or when an advertisement is displayed or measured through our services.

These server logs collect information such as the web request, internet protocol (IP) address or device identifier, browser type, referring / exit pages and URLs, number of clicks, impressions served, domain names, landing pages, pages viewed, and other such information. We (and/or our customers and partners) use cookies and web beacons to collect this data (over time and across websites, mobile apps, and devices). This information includes information voluntarily and directly provided by Visitors and information passively collected through automated means such as cookies and web pixels as follows:

a. Voluntarily Submitted Information:

Information such as your name, address, phone number, and email address if you provide it to us. For instance, you might provide us this information to register for an event, to obtain information about our services, to download datasheet/ user-manual or to set up an account

on our system (in which case you might provide additional information to us, such as about your employer or in some cases, your payment information). You may opt-out of this type of collection by emailing us with the subject: Opt-Out.

b. Device or Browser-based Information:

Information from your desktop computer, laptop, mobile phone, tablet, or other consumer electronic devices that you use to access the Site. This may include technical information about your Device (such as the Device type, operating system, settings, and system configurations, IP address, Advertising ID and other unique Device identifiers, and mobile network information) and your activity using the Site (such as data about the webpages you access, traffic to and from websites, the dates and times associated with transactions, web log data, and other event information, including crashes and system activity). You may opt-out of this type of collection by adjusting your device or browser’s sharing settings to limit such sharing.

c. Cookies:

We and our service providers may place cookies on our Visitors’ browsers. You may opt-out of this type of retargeting and other types of interest-based advertising by exercising the opt-out choices described in Section 6.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone or by contacting customer service.

d. Web Beacons

Web beacons or “pixels” are electronic images that may be used on the Site or in emails we send to you. We use web beacons to deliver cookies, count visits, understand usage and effectiveness of offers, and tell whether you open an email and act upon it. You may opt-out of this type of retargeting and other types of interest-based advertising by exercising the opt-out choices described in Section 6.

3. How Do We Use the Information We Collect from Our Services?

When you share data with us, bothRacson Insights and our Trusted Partners may use the data collected for any of the following purposes:

a. Inferences from Aggregated Data, such as Traffic Patterns and Research:

Aggregated Traffic Patterns: We use the information we collect and receive to make inferences about human location and traffic patterns. For instance, we might notice groups of Devices at certain types of locations or venues over time, like concerts, soccer or baseball stadiums, cafes or gyms and spas, and we might include these observations in the services.
Data Products: We curate these insights into data products which we provide to our Trusted Partners. We may append other fields such as venue name, category, dwell timed or ticker symbols to an aggregate group of Advertising IDs to build consumer profiles or to make financial-based decisions such as trading on the stock market.
Marketing and Research: We also share this information with Trusted Partners in the marketing and research industry, including advertising platforms, who use the information to provide similar services. The information helps these companies to better predict and draw insights about consumer, market or scientific trends related to human movement patterns.
Smart Cities and Security: We also license the information to Trusted Partners involved with real estate, city planners or smart city companies and augment it with relevant fields to create more specific segments for their needs. We also license the information to Trusted Partners to power solutions in government planning, security, and law enforcement.

b. Interest-Based Segments and Ad Targeting:

Interest Based-Segments: We also use these observations to categorize Device users into “interest segments” (for instance, that a device is associated with an interest in attending sporting events, or department stores) that the Trusted Partners we license information to can use to send ads to users when the same users appear on their own mobile platforms.
Ad Targeting: By using interest segments, marketers are more likely to be able to send an offer that a consumer is more likely to want and less likely to find annoying.

c. Attribution:

Attribution Analysis: We use some of the information we collect and receive (including location information and Advertising IDs) to help advertisers analyze aggregate ad performance – such as by measuring whether or how Devices that saw a particular ad tended to engage with a particular product or visit a particular venue; this practice is sometimes called “attribution” analysis.

d. Publisher Insights:

Insights and Compliance: We help the Publishers that we work with understand more about the users of their own apps – using the same types of interest segments we have described above.
We can also use that information to inform Publishers of compliance options with applicable laws and guidelines where applicable.

If you are interested in how we collect, use and share information about our own Trusted Partners and visitors to our corporate website, please go to Section 5.

4. How Do We Use the Information We Collect from Our Visitors?

We also use information we collect and receive from Visitors for corporate and internal purposes as follows:

a. Internal analytics, such as to understand what products and services Visitors may be interested in, which pages of our Site are most (and least) popular, and to help us understand how people interact with our Site in other ways. If you have provided your personal contact information to us (such as your email address), we may combine this information with the above information described in Section 2. Visitors to understand how better to serve you.

b. To communicate with Visitors directly, such as to provide customer or Visitor support for the Site or the Services. For example, when you use the “Contact Us” form of the Site or send us an email at info@racson.com, your personal information may be processed by our system for the sole purpose of replying to your queries.

c. Market research and electronic direct marketing in accordance with applicable law.

d. Improve, operate and customize our Site.

e. For human resource purposes.

Note about personally identifiable information. In some cases, we receive information that can identify a specific person. We use this type of information for statistical, analytical, and logistical purposes and for improving the products and services we offer. We do not use this type of information for targeting advertisements (other than at an aggregated level, such as zip code), although, we do use personally identifiable information to help synchronize our data sets with our customers’ or our partners’ data sets (to find matches through a common identifier).

We do not display or target advertisements based on information or an activity that is deemed to be “sensitive” (based on local laws or applicable industry standards).

5. Who Else Do We Share Information We Collect With?

We share the data and information we compile about someone in an aggregated way or using advertising IDs or anonymous identifiers:

to display and optimize advertisements (like improving the relevance of the advertisements displayed, tailoring them to certain interests, or creating audience segments),
for measurement, statistics, usage reporting, and other data analytics, and
for industry analysis, demographic profiling, market research and other such purposes.

In certain cases, we share personally identifiable information:

when a person has given their consent to do so (like where you are notified that the information you submit will be shared in a particular way and you then provide that information),
with service providers who help us provide our services (if it is necessary, but they are not permitted to disclose or to use that information for any other purpose),
with our partners and customers (if it is necessary to provide our products and services (such as to match data sets) but they are not permitted to disclose or to use that information for any other purpose),
when we believe that we are legally authorized or required to do so, or where doing so is reasonably necessary or appropriate to comply with the law or legal processes or to respond to lawful requests or legal authorities (such as a subpoena or court order),
if it is necessary to defend or to protect our rights, property, or interests, and

in connection with a corporate transaction (like a financing, acquisition, sale of company assets, or bankruptcy) where this information would be disclosed or transferred as one of our business assets.

6. Consumer Choices & Opt-Out Options

There are several ways that you can manage the way that passively collected data, such as Advertising IDs and cookies, are used. We describe these methods below. You can manage certain collection and sharing of information in connection with the Racson Insights Site and the Services as follows:

a. Browser Settings: You may control how your browser responds to cookies by adjusting the privacy and security settings of your web browser.

b. Interest-Based Advertising Opt-Out: You can opt-out of information collected for web-based interest-based advertising (for instance, by tailoring ads based on activities tracked across websites, over time), by those companies that participate in the Network Advertising Initiative or the Digital Advertising Alliance, by visiting the NAI’s opt-out page or the DAA’s Consumer Choice Page. The “opt-out” methods on these industry web portals generally are cookie-based, so if you delete your cookies (or change or update your browser) you will need to opt-out again. We provide the above information because — although our services are not focused on cookie-based advertising — we may work with companies to target ads for our own services (such as to retarget Visitors of our own website). In addition, some third-party platforms may employ our Information to connect user identities across devices – such as to inferentially “match” a mobile device by common IP address to a web browser.

c. Device-based Opt-out (for Cross-App Advertising): You may limit the disclosure of certain Information by your mobile device to us and Publishers by adjusting the settings on your mobile Device. For iOS mobile devices, go to “Settings” from your Device’s home screen; scroll down to “Privacy”; select “Advertising”; and turn on “Limit Ad Tracking.” For Android mobile devices, go to “Google Settings” on your device; select “Ads”; and check the box labeled “Opt Out of Interest-Based Ads.” For additional instructions or information about how these opt outs work, go to the NAI’s Mobile Choice page, here. We honor these “limit” or “opt-out” instructions or “flags” by removing recognized devices from our cross-app advertising or ad delivery and reporting solutions, on a going forward basis.

d. Racson Insights-based Opt-out: You may limit the use of certain information by submitting an opt-out request here at legal@racson.com.

e. Our Promotional Emails: You may opt not to receive promotional emails from us by contacting us as indicated below, or by following the “unsubscribe” instructions in any promotional email you receive from us, or by contacting us at legal@racson.com. Please note that, however, we may still send you non-promotional, transactional, or service-related emails about your relationship with us.

7. Security

We employ administrative, technical, and physical safeguards for our physical facilities and in our computer systems, databases, and communications networks, which are designed to protect information contained within our systems from loss, wrongful acquisition, use, alteration or disclosure. No method of electronic transmission or storage is 100% secure, which means we cannot guarantee absolute security of your information. However, we limit access to Location Data or Advertising IDs we collect to specific employees and third parties who have a business need to know and who are bound by a duty of confidentiality. If you have any questions about the security of your information, please contact us through the contact information.

8. International Transfers

We may store and process your information in the United States. By accessing this website or our Services, you understand that the information you provide to us may be stored in or (if applicable) transferred to the United States. You should be aware that certain privacy laws in the United States and other countries regarding processing the information may be less stringent than in your country.

9. Children’s Data

Our Services are not intended for (and we do not intentionally collect data from) minors under the age of 16. If you are aware of any such data that we may have inadvertently collected or had transferred to us, please contact us at legal@racson.com.

10. Addendum for California Residents’ Privacy Rights

The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to residents of California. This section of the Privacy Policy applies if you are a natural person who is a resident of California (“California Consumer”) and we have collected information from (or sell information about) you. This Addendum supplements the information in the Privacy Policy. However, this Addendum is intended solely for, and is applicable only as to, California Consumers: if you are not a California Consumer (or a resident of California), this does not apply to you and you should not rely on it.

We describe in the following sections (as required by the CCPA) the information we collect and the purposes for which we may use California Consumers’ Personal Information:

Categories of Personal Information We Collect, Use, and Share with Third Parties
Our Business Purposes for Collecting and Sharing Personal Information
California Privacy Rights and Choices (Section 3)

1. Categories of Personal Information We Collect, Use, and Share with Third Parties

Depending on how you interact with us, we may collect some “Personal Information” which means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. We may share the specified categories of Personal Information with our third-parties. All of the Personal Information Categories are subject to your Right to Access.

2. Our Business Purposes for Collecting and Sharing Personal Information

We collect and share the Personal Information for the following purposes (examples included), as we also have described in our Privacy Policy:

Online Targeting:

a. Assisting advertisers, agencies and the platforms that they access (a) to deliver advertising and marketing to send, tailor, optimize and analyze advertising, in mobile apps and across other advertising channels and platforms and (b) to measure and analyze such advertising and marketing.

b. Assisting Clients by creating “identity” graphs, to help locate users across various channels, such as connecting identities based on common personal, device-based, or network-based identifiers (e.g., IP address, email address)

Marketing and Other Research:

a. Providing information for research purposes related to financial and market research, traffic and city planning, smart cities, or educational purposes. We may also provide information to government agencies or health organizations interested in traffic patterns for purposes of disease prevention research, security, anti-crime and law enforcement, or civic and traffic planning.

Operating Our Services:

a. Improving, testing, updating, and verifying our own data and data services
b. Developing new products
c. Operating, analyzing, improving, and securing our services.
Other Internal Purposes:

a. For internal research, internal operations, auditing, detecting security incidents, debugging, short-term and transient use, quality control, and legal compliance. We use the information collected from our own website, our owned and operated mobile apps, and third party mobile apps for the above, as well as for our own marketing purposes

b. Sharing for Legal Purposes: In addition, we may share personal information with third parties in order to: (a) comply with an official legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our Trusted Partners, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, spam/malware prevention, and similar purposes.

c. Sharing in Event of a Corporate Transaction: We may also share personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.

d. Sharing with Service Providers: We share any personal information we collect with our service providers, which may include (for instance) providers involved in tech or Trusted Partner support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.

e. Sharing of Aggregate Information: We may aggregate and/or de-identify any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, at our

3. California Rights and Choices

While CCPA is a California Law, we are honoring the CCPA requirements for all United States Residents.

Information for California Residents

California Consumers’ Rights and Choices

If you are a California resident, California law permits you to request Information regarding the:

Categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us;
Purposes for which categories of Personal Information collected by us are used;
Sources of information from which we collect Personal Information; and
Specific pieces of Personal Information we have collected about you.

In addition, if you are a California resident you may:

Opt-out of the sale or disclosure of your Personal Information, in some circumstances;
Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services;
Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information; and
Request deletion of your Personal Information by us and our service providers, in some circumstances.

Collection and Disclosure of Personal Information from California Residents

The table below outlines how we handle personal information from California residents.

Personal Information Collected
How we collect personal information	Mobile applications, Websites, Consumer Data Resellers, Business Partners
Categories of personal information we’ve collected in the past 12 months	Identifiers, Geolocational Data, Internet or other electronic network activity and information, Inferences drawn from Personal Information
Categories of personal information we sell	Identifiers, Geolocational Data, Internet or other electronic network activity and information, Inferences drawn from Personal Information
Categories of personal information we otherwise share	Identifiers, Geolocational Data, Internet or other electronic network activity and information, Inferences drawn from Personal Information

We share or sell the categories of personal information listed above with the following categories of third parties:

Advertising technology companies, such as advertising networks.
Analytics providers.
Consumer data resellers.
Vendors and service providers.
Third parties as required by law and similar disclosures.
Third parties in connection with a merger, sale, or asset transfer.
Other third parties for whom we have obtained your permission to disclose your personal information.

11. Changes to Our Privacy Policy

If we make material changes to this Privacy Policy that may impact you, we will prominently post notice of the change on our website for a period of at least 30 days prior to the change becoming effective. We recommend that you check the Privacy Policy frequently so that you are informed of any changes.

12. How to Contact Us

If you have any questions about this Privacy Policy or how we use information, or if you seek to exercise any of the rights outlined, please contact us at: info@racson.com.